If you have been thinking about having a website created, here’s a big tip! Make sure the website design company you select lets you have access to your web analytics account or at the very least creates an account specifically for you. If they refuse to do so, tell them you will create an account and give them the code to insert into your website.
Many agencies like to send you your website statistics as a PDF rather than give you full control and access your account directly. But what happens if you separate from your agency?
Having direct access to your account gives you the following benefits:
- You have control over your account
- You get to see everything you want to know about your traffic – not just the bits your agency shows you
- If you part ways with your agency you can give the code to your new supplier without experience any loss of historical data
- You can even track in analytics when you changed agencies to see which supplier is giving you the best return on investment
If you have been in a scenario where the agency already has control of your analytics account, heres what you can do:
- Request admin access to your account
- Create a new account and give the code for your supplier to install on your website
Option 1 allows you to retain your web history but leaves you vulnerable if you do decide to change suppliers. Option 2 means you will lose you history but will give you greater flexibility in the future and you will be able to log into your account any time to see the data.
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