Google announced a substantial change to their search algorithm four days ago. Usually Google’s search algorithm changes are much smaller but this time the change impacts 11.8% of Googles search queries. This is in alignment with Google’s goal of ensuring that they only return the most relevant of content. Google are targeting low quality sites which […]
I was recently reviewing a PPC Marketing campaign by trying to compare the cost of recruiting customers to our main database via three of our branded websites. I compared three separate PPC campaigns, each with different objectives and each that ran over different time frames. The results were fascinating. Campaign 1: Involved having a dedicated email database marketing campaign to sign […]
You’ve got your website up and running and you have done the hard stuff and put loads of content on your site. Your website is search engine optimized and you have web analytics installed on your website so you can see how many visitors are on your site. Problem is, only a few people are […]
Our media agency recently gave me a big long list of keywords so we could start a search engine marketing (SEM) campaign to drive traffic to our site. The list was long, very very long. It took about 6 A3 pages to print the list off and the search terms were related to our brand, […]
A wonderful tool to help you with your websites off page Search Engine Optimisation is Only Wire. This wonderful little program, Only Wire, is 100% automated and is designed to hep you boost traffic, save time and accelerates your rank with search engines. So once you have your social sites set up, one click of […]
