How To Set Up A Facebook Fan Page

So you want to know how to set up a Fan Page? Well read on and learn from our mistakes and successes.

Facebook made some changes in March that meant that the old way of making Fan Pages with FMBL became obsolete. In fact, I was in the middle of creating a page when I got wind of all the changes. It brought my facebook fan page plans to a grinding halt. I waited until I could get information on how to go about setting it up the new way.

The only issue is that the training I purchased sat unexplored for a while. You could say we got sidetracked on another venture (it was worth holding off). In any case, once our focus was back on Facebook, we decided to give our team access to the training so they could do the job for us. Only we didn’t tell then what we wanted to achieve in completing the fan page. Needless to say, our team did a great job but really they had no strategy or idea of what our vision was for the fan page so the page whilst it looks good, lacks something – ok it lacks strategy.

So my first piece of advice is, don’t start a fan page because it s trendy, start it because you have a plan and strategy in place for what you want it to achieve. Begin with the end in mind. Define what it is you are going to offer and follow that course of action. It works the same way when you are setting up a website. Decide on what you want first before you start to create.

Once you have the plan in mind, implement it and setup your fan page (or outsource it to someone).

So below is a video I found on setting up a fan page in Facebook. It is simple and easy to understand and highly recommended.

After you watch the video, check out my tips before you get started.

Quick Tips Before You Begin

1. Make sure you have a strategy in place before you set up our Facebook Page
2. Decide if you really can commit to managing the page and keeping the content interesting, fresh and engaging
3. Make sure you have a Facebook personal account before you begin.
4. Once you have your personal page, you will be able to set up a Fan Page
5. Set up your Fan Page as seen in the video above
6. Invest in a good graphic designer. Kompozer will help you set up your page but professional looking graphics make a big difference. Remember that your profile image that appears on the left hand side of the page should be no larger than 200px wide and 600px high.  A good size for any images in the wall area is 500px x 500px.
7. Once your page is set up, make sure you get more than 25 likes so you have get a vanity URL. This means you can have a URL that is people friendly and doesnt have all the numbers at the end of the URL.
8. Check out some of the apps – there are literally hundreds to choose from and they will help you upload videos, show your twitter account, your blog and even your photos.
9. Consider using Facebook Ads to target your ideal customers
10. Make sure you aim to engage readers. It is not enough to tell them about your weekly or daily specials. You want to encourage interaction. A good way to do this is to make comments, ask questions and post images. Remember, a picture is worth a thousand words.
11. Visit your fan page daily. You want to make sure there is no comment SPAM. You page needs to be loved and nutured. If you can’t get to your page daily, make sure you go to your page at least 3 times a week as a minimum.
12. Take the time to like readers comments and make comments back
13. Set up your privacy settings so you can control what views your customers get

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