Keyword research is one of the most important things you can do as an Internet Marketer. Finding the “right” keywords is pretty critical as good keywords are the foundation to any website and pay per click campaign. Researching and locating the right keywords helps you identify market niches that you can dominate as well as help you get your website found by google. Unfortunately, I have seen far too many websites that choose poor keywords or keywords with high competition which they don’t have a hope of ranking for unless they are planning to spend the next few years trying to build back links to their site.
Fortunately there are tools available that make the process easier. Aside from using Google Keyword Tool, I have used both Micro Niche Finder and Market Samurai. Let me make this clear, both tools are pretty good. Micro Niche Finder is useful but sometimes I have trouble moving it between computers whereas I don’t have that problem with Market Samurai. Also I find that Micro Niche Finder takes me longer to do my keyword research. Data gets posted in a queue and I find that sometimes this takes time to come up.
Keyword research need not take longer than 10 minutes. Market Samurai makes the somewhat boring but essential task of keyword research quick and seamless. The software is also made by local Melbourne lads so I like being about to support the local economy. However, what I really love about Market Samurai is that not only does it help you find the right keywords, it also helps you check out your competition, analyze your page rank, find and publish content as well as find available domain names.
Whilst Micro Niche Finder does similar things I don’t find it as intuitive to use and I find it takes me longer to use the tool properly. If you don’t know what you are doing you can blow up your search results from Google so you get nonsensical data. Market Samurai has easy to use filters – you just need to tick a box. The training videos also explain everything you need to know in plain simple English. You can try it out for your yourself to see how powerful it is. It is also one of the tools that is used by Ed Dale from the 30 day challenge and used by James Schramko from Fast Web Formula.
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