Carol & Ray Poole
Together, Carol and Ray have developed numerous websites and online businesses and have undergone extensive training on Internet Marketing. Rays hands on, at the coal face, business problem solving and sales skills combined with Carol’s strategic marketing and planning skills provide a well rounded approach for any form of Internet Marketing.
Ray Poole
Ray has operated and managed a small business in the building industry for over 25 years. Ray’s expertise lies in:
- Business management
- Developing and establishing business processes and systems
- Hiring and outsourcing staff and contractors
- Procurement and managing supplier relationships
- Cash Flow and Debt management
Ray understands small business and has developed some exciting systems and processes that will help improve the bottom line and manage business risks.
Carol Poole
Carol Poole is a seasoned marketing professional with over 15 years of marketing and business management experience across a variety of industries in some of the world’s leading companies.
Carol’s major focus has been on new product development, brand strategy, strategic planning along with influencing business outcomes to help bring a strong bottom line result.
Her expertise extends across brand management, new product launches, market research, and project management. Having had access to millions of dollars to support brand campaigns, Carol developed a curiosity about how smaller brands and businesses can compete against bigger brands whilst establishing themselves on a shoestring budget.
This lead her to study Internet marketing which helped provide the groundwork that enabled her to develop several websites and internet marketing campaigns.
Carol firmly believes that the marketing tools she has used throughout her career will assist Internet Marketers and Small Business’s reach their goals.
Carol holds a Bachelor Arts Degree in Media and Public Relations, and has completed a postgraduate qualification in Marketing. She is a member of the Australian Marketing Institute.
Carol has a strong track record of performance results with some of Australia’s best known brands and companies including:
- Kmart
- Birds Eye
- M&Ms
- Twix
- Sorbent
- Handee Ultra